Just for China
Red is THE hot color in China since ancient times, during the Chinese revolution, and until today : Red is an active participant in Chinese society and history. In Chinese, the very word “Red” also means “Hot” as in a “Hot trend”.
Chinese luxury market is so hot Van Cleef & Arpels introduced a red China-exclusive collection earlier in June.
Pure poetry : a dedicated line of sparkling diamonds and rubies, and the coral red stone studded Magic Alhambra series for those – like me, who affectionnate the four-leaf clover.
Van Cleef entered China 3 years ago with only one store in Beijing, but the company is planning to open two stores in Hangzhou and Shanghai later this year.
To be continued…
I wonder if Baccarat sells just as well…much check figures.
I heard they’re not doing that bad. Do you work for Baccarat?