Leading online shopping site Taobao is still buzzing with 2 news on Sina involving TV stations.
Hunan TV is rumored to partner with Taobao for launching a joint e-business service. The Chinese TV networks, known for successful TV shows like Super Voice Girl (American Idol’s Chinese version) and #1 ranking in national audience behind CCTV group channels, launched a new online shopping channel called Golden Eagle Web which business unit is allegedly conducting negotiation with Taobao.
Another online TV shopping project launched on dec 2nd between Taobao and Wasu – Hangzhou cable TV operator. Wasu viewers will be able to purchase items from Taobao via the TV channel and also have access to Koubei.com, a Taobao subsidiary site featuring lifestyle content.
Does Taobao has ambitions for spreading its influence to inland TV networks in each regions? To be followed..
Source CMMI
