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	<title>Buzz and the City &#187; Social Media</title>
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	<description>Working &#38; Trend Hunting in Shanghai</description>
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		<title>How to lead a disastrous Social Media strategy in China ? Part II</title>
		<link>http://www.BuzzandtheCity.com/2009/11/social-media-strategy-in-china/</link>
		<comments>http://www.BuzzandtheCity.com/2009/11/social-media-strategy-in-china/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 08:00:47 +0000</pubDate>
		<dc:creator>BuzzandtheCity</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.BuzzandtheCity.com/?p=739</guid>
		<description><![CDATA[If you clicked through the first part, you already know this title is just a hook and this article is about reviewing common mistakes that ruin Social Media strategies in China. After #1, 2 and 3, respectively &#8220;Ignore Social Media&#8221;, &#8220;Underestimate the Investment&#8221; and &#8220;Own the Conversation&#8221;, here are the 3 following mistakes.     [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>How to lead a disastrous strategy on social networks in China? Part I</title>
		<link>http://www.BuzzandtheCity.com/2009/11/how-to-lead-a-successful-strategy-on-social-networks-in-china-part-i/</link>
		<comments>http://www.BuzzandtheCity.com/2009/11/how-to-lead-a-successful-strategy-on-social-networks-in-china-part-i/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 04:28:42 +0000</pubDate>
		<dc:creator>BuzzandtheCity</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Cartier]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Haibao]]></category>
		<category><![CDATA[Levis]]></category>
		<category><![CDATA[Mango]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Xiaonei]]></category>

		<guid isPermaLink="false">http://www.BuzzandtheCity.com/?p=729</guid>
		<description><![CDATA[  What are the key factors to successfully lead a Social Media strategy in China ? How do you measure success?   In a country where 360 millions people surfs on the Internet, it is certainly worth asking these questions. If you are reading this blog, chances are you are at least on the right [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why Quality (content) makes Quantity (traffic)</title>
		<link>http://www.BuzzandtheCity.com/2009/11/why-quality-content-makes-quantity-traffic/</link>
		<comments>http://www.BuzzandtheCity.com/2009/11/why-quality-content-makes-quantity-traffic/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 04:06:57 +0000</pubDate>
		<dc:creator>BuzzandtheCity</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Buzzman]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Online]]></category>

		<guid isPermaLink="false">http://www.BuzzandtheCity.com/?p=642</guid>
		<description><![CDATA[    What is Social Media Marketing ? I kid you not, I have heard in a meeting with a client &#8220;We should do SMS&#8221; instead of &#8220;SNS&#8221;. Good for you. Would you like some M&#38;M&#8217;S too?   It seems like with all this buzz and name-dropping, people tend to forget to start from the beginning : understand basic [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Brands : so you think you can &#8216;blog&#8217;?</title>
		<link>http://www.BuzzandtheCity.com/2009/10/brands-on-blogs-are-you-really-ready/</link>
		<comments>http://www.BuzzandtheCity.com/2009/10/brands-on-blogs-are-you-really-ready/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 12:30:50 +0000</pubDate>
		<dc:creator>BuzzandtheCity</dc:creator>
				<category><![CDATA[Ads & Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.BuzzandtheCity.com/?p=615</guid>
		<description><![CDATA[      It is no news brands and companies are struggling to find alternative and cost-effective ways to sell, survive and possibly stand out in the over-crowded world wide web.   Following that Darwinism trend, the model companies &#8211; sell to- customers seems to become brands &#8211; talk to / with &#8211; people   [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Social Media &amp; Name-Dropping</title>
		<link>http://www.BuzzandtheCity.com/2009/10/social-media-name-dropping/</link>
		<comments>http://www.BuzzandtheCity.com/2009/10/social-media-name-dropping/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 05:15:40 +0000</pubDate>
		<dc:creator>BuzzandtheCity</dc:creator>
				<category><![CDATA[Buzz & Talk of the Town]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.BuzzandtheCity.com/?p=604</guid>
		<description><![CDATA[    Name-dropping, as in &#8220;using the name of someone famous or popular to let other people know you are yourself popular and have friends&#8221; is a tacky practice, especially when not done properly. By properly I mean knowing the person you are talking about and whose name you are using in an effort to promote [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Why Facebook is banned in China</title>
		<link>http://www.BuzzandtheCity.com/2009/10/why-facebook-is-banned-in-china/</link>
		<comments>http://www.BuzzandtheCity.com/2009/10/why-facebook-is-banned-in-china/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 04:47:50 +0000</pubDate>
		<dc:creator>BuzzandtheCity</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Firewall]]></category>
		<category><![CDATA[Microblogging]]></category>

		<guid isPermaLink="false">http://www.BuzzandtheCity.com/?p=587</guid>
		<description><![CDATA[    This weekend I went out in a happy socializing mood and inevitably, the question popped up &#8220;What do you do in China?&#8221;   It&#8217;s funny how most people ask you &#8220;in China&#8221; as if what you do is only relevant as long as you do it here&#8230;Anyway I gave my usual and vague answer &#8221; I work in [...]]]></description>
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		<slash:comments>12</slash:comments>
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		<title>Sexy and the Geek</title>
		<link>http://www.BuzzandtheCity.com/2009/10/sexy-and-the-geek/</link>
		<comments>http://www.BuzzandtheCity.com/2009/10/sexy-and-the-geek/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 00:30:27 +0000</pubDate>
		<dc:creator>BuzzandtheCity</dc:creator>
				<category><![CDATA[Ads & Marketing]]></category>
		<category><![CDATA[Beautiful Things]]></category>
		<category><![CDATA[Coffee Break]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Microblogging]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.BuzzandtheCity.com/?p=578</guid>
		<description><![CDATA[  Sexy, quirky and a great advertising for Twitter combining trends like hot legwear and Manvertising &#8211; in that case Womandvertising.     Social media has become so important that soon nobody would ask you what&#8217;s your name anymore, but what&#8217;s your TwitterName&#8230;   For 18$ on Etsy, you&#8217;ve got your conversation starter with the geek next door.     [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The Social Media Love Theory</title>
		<link>http://www.BuzzandtheCity.com/2009/09/social-media-the-love-theory/</link>
		<comments>http://www.BuzzandtheCity.com/2009/09/social-media-the-love-theory/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 04:19:24 +0000</pubDate>
		<dc:creator>BuzzandtheCity</dc:creator>
				<category><![CDATA[Ads & Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.BuzzandtheCity.com/?p=389</guid>
		<description><![CDATA[        Last night in a beautiful sunday dusk, I shared a few martinis with a good friend of mine who was telling me how much in love he was with this girl. The thing with people in love : they feel the need to justify and explain in details how much love they feel and why.This is [...]]]></description>
		<wfw:commentRss>http://www.BuzzandtheCity.com/2009/09/social-media-the-love-theory/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
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		<title>Tweet me Tender&#8230;or Never</title>
		<link>http://www.BuzzandtheCity.com/2009/09/follow-buzzandthecity-on-twitter/</link>
		<comments>http://www.BuzzandtheCity.com/2009/09/follow-buzzandthecity-on-twitter/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 12:36:08 +0000</pubDate>
		<dc:creator>BuzzandtheCity</dc:creator>
				<category><![CDATA[Ads & Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Working in Shanghai]]></category>
		<category><![CDATA[BuzzandtheCity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Microblogging]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.BuzzandtheCity.com/?p=370</guid>
		<description><![CDATA[      After several months off the microblogging, I am back cause my vpn works again  as BuzzandtheCity I would love to share there articles I read everyday about online strategies, advertising, design, trends and what&#8217;s going on in China in general However, I might tweet never, because Twitter is blocked in China which makes it [...]]]></description>
		<wfw:commentRss>http://www.BuzzandtheCity.com/2009/09/follow-buzzandthecity-on-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Generation Me vs Generation We</title>
		<link>http://www.BuzzandtheCity.com/2009/09/generation-me-vs-generation-we/</link>
		<comments>http://www.BuzzandtheCity.com/2009/09/generation-me-vs-generation-we/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 13:27:55 +0000</pubDate>
		<dc:creator>BuzzandtheCity</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.BuzzandtheCity.com/?p=325</guid>
		<description><![CDATA[  ZeroSocialMedia, one agency blog about Social Media in China, published an interesting post in extent to one I had previously read on Mashable on how social media contribute to enhance individualism. People belonging to what is called now &#8220;Generation Me&#8221; are using such tools for &#8221;self-promotion, narcissism and attention&#8221; To understand this phenomenon, we have to look at our era largely influenced [...]]]></description>
		<wfw:commentRss>http://www.BuzzandtheCity.com/2009/09/generation-me-vs-generation-we/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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